Bringing a world class brand online

The Challenge
McDonald’s is the world’s leading fast food restaurant chain, with more than 1,200 restaurants in the UK alone. The company’s ongoing mission is to create and build customer loyalty to the brand through an integrated multi-media approach. With the rising importance of the digital channel, the challenge is to provide engaging interactive experiences that reflect changing customer and business needs such as a growing awareness of healthy lifestyle and nutritional values.

The Solution
Agilisys helped McDonald’s UK design and build its first website and launched McDonalds.co.uk in 2000. As a long standing web technology partner, we have provided a variety of services, from initial digital strategy, through design and development and maintenance, as well as integration with third-party collateral and secure hosting for the UK site, employee extranet and multiple promotional microsites.

We have also conducted detailed user testing with key customer and regional segments for the UK and European companies and work closely with McDonald’s in-house marketing team to ensure integrated messaging across all media channels.

In addition to the website design, strategy and maintenance, we have delivered one-to-one marketing campaigns via email and SMS, as well as a number of site refreshes to make sure the content and approach stays current. Over the years, we added such features as up-to-the minute product data an interactive a nutrition counter, restaurant locator and job application forms, as well as constantly changing promotional information – all delivered in a manner that appeals to McDonald’s broad target audience.

The Benefits
Since its launch, McDonalds.co.uk attracted on average 250,000 unique visits a month and ably supports content for both consumer and corporate audiences.

Contact Us

Head Office
26-28 Hammersmith Grove
London
W6 7AW

Tel: (0)845 450 1131

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