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Deepen is the most critical phase in digital transformation. It determines whether all the hard-won gains from the first three steps are continually improved upon, or if an organisation will slip back into traditional ways of working and ultimately squander its new opportunities.
Even though the Deepen phase is key to transformation success, not a lot is written about it. Many consultancies see Deepen as the least exciting step — indeed, it often takes place after they’ve moved on. We believe the opposite: Deepen is the phase where organisations must really show how serious they are about digital transformation.